Target audience analysis is an essential step for creating a successful business development strategy for an online casino. Like other slot gaming companies, we think and write about players a lot, on what types of players exist or on how they choose their favourite gaming content. Gaming preferences are intuitively formed from a multitude of factors: history, culture, gambling laws in a player's country, player's aims – someone does it just for fun while others play for winnings (we already wrote about it in this article).
Apart from the above, it's important to consider the age of potential players as well as their gaming background. Margarita Malysheva, Mascot Gaming's Marketing Director, talked with Slotbeats.com on what exactly players of different age need and how to ensure the appropriate balance of titles in a gaming set for online casino operators: