Young gaming studios can turn pandemia crisis into a business opportunity. Postpone all minor issues, concentrate on development and strengthening relationship with operators, ensuring maximum support for them which will result in mutual growth. For operators, it's a chance to consider fresh gaming content from new small providers. Trust us, they are good, too.
Margarita Malysheva, Mascot Gaming's Marketing Director, talked with Slotbeats.com on what exactly players of different age need and how to ensure the appropriate balance of titles in a gaming set for online casino operators.
Successful operators know that it is important to have a significant list of slot games in their portfolios. Games can differ from each other by themes, built-in features, volatility, RTP etc. But having a long list of titles is not enough: a gaming set should be diversified and complementary. When estimating offers from independent game studios, each operator should bear in mind that there are 2 types of players: those who play for fun and those who play for winnings. These two categories of players demand different content and it should be taken into consideration in order to build a prosperous casino.
More and more operators nowadays decide to stand out from the crowd with exclusive content. It is definitely a winning strategy as it increases players retention. But what if small or middle-sized operators have no budget on it?
New year – new expectations. With the onset of 2020, EGR decided to ask industry experts which trends they saw among gambling software developers and how the gambling industry would change within the forthcoming decade. Of course, we were happy to express our view on the matter. Mascot Gaming's Marketing Director takes the floor talking about three significant areas: collaborations of online casinos and land–based brands, behavioural analytics of slots players and raising competition from EU giants.
In the end of November the notable portal casinobeats.com interviewed our Chief Technical Officer Dmitry Malyshev. They talked about how slot gaming companies should pack their portfolio in order to get the best out of it. Dmitriy explained that certain titles attract new players whereas others generate stable revenues. This demarcation is crucial, but sometimes not vivid for operators. Make sure you know what stands behind each game and how it might influence your whole business.
We continue sharing insights on the process of games creation. Read our fresh interview to Latest Casino Bonuses in which we memorize how it all began 10 years ago (with our own online casino!) and disclose where we're aimed now (implementing unique gaming mechanics and brand new features in world popular games). We really loved this constructive talk with the guys!
ICE London. The most influential and well–known gambling event in the world. More than 35 000 gaming professionals from all over the world will arrive at the British capital for the most meaningful iGaming networking. Needless to say that Mascot Gaming will not stand aside.
Happy to announce that our team will attend SIGMA'19 that will take place in Malta on November, 27–29. SIGMA exhibition managers declare that this year event will be the busiest show offering plenty of business opportunities. As for us, we prepared something really hot – first of all, fresh slot games with innovative outstanding features as well as a set of classic table games.
We are happy to declare that we got our RNG certificate approved by the leading industry testing service GLI®.
So, you've made up your mind to launch a casino. You made a thorough analysis of the market and calculated a business plan. You chose casino games for sale, created a marketing strategy and prepared the promotions. The next step is to make games integration. Let us check what it actually means.
The online slots industry possesses a huge variety of games for every taste and risk manner. When building your own casino, it is important to create a diversified gaming set to let players what they want. To do this, you need to know the main industry terms for types of games and their characteristics (metrics). So, let’s start with finding out what kind of slots casino gaming platforms offer on the market.
Mascot Gaming has announced a new partnership with Patagonia Enterntainment – content and platform provider for iGaming industry.
Mascot Gaming is bringing 10 brand new games to iGB Live! 2019 – 9 video slots and one table game. The new set will be of favour to players of different tastes – there are both classical slots and something not met before, like Purple Pills (a funny game, peculiar homage to D12’s old rap song) or Hell’sing in gothic setting. In connection with this huge release, we decided to talk to our Chief Technical Director Dmitriy M.
Dear all, we invite you to visit our stand N29 at iGB Live! 2019 in Amsterdam - one of the best international events in iGaming industry. For that exhibition, we prepared a really impressive game release - 9 video slots and one table game.
Innovative approach and non-standard methods are usually welcome in software development as they make you different from competitors and tend to surprise end users. Nowadays gambling operators who buy casino software expect it to contain some new features in addition to traditional functionality. But is it really required by players? And what's even more crucial - is it cost-effective?
A year ago we visited ICE 2018 in London and wrote about the trends in game development. Did we have any idea of representing our own gaming set at the world's most important iGaming exhibition in 2019? Yes we did.Meet us at stand N9-125.
According to Wikipedia, excitement is an emotion that is associated with anticipation of success in anything, often connected with chance, game, risk and danger. The very definition of gambling excitement explains the related risk and the desire to win any material benefits.
The online casino market is one of the few where a competent launch of a new project could bring a significant income right at the start. However, to get the maximum profit from your new business, it's necessary to follow a list of very important requirements. In this article, we will explain what you need to think through before start your online casino.
In any casino, whether it's classic online casino or land-based club project, slot games are the basic thing. Exactly within games occur gross revenue circulation and determining of profitable factor of clients business. In fact, client sells casino games embedded to his project to his players.
In today's gambling market most common scheme is when big casino provider has contracts with the most popular online slots providers while operator rents this games and pays certain percentage for it. Casino provider (reseller) matches all providers requirements including all licenses and everything would be good except for significant amount of money that operator should pay for working with the best online slots. And furthermore, apart from huge costs operator will have to follow both providers and resellers requirements.
Originally sweepstakes is a promotional tool for seize clients which can be described in a nutshell as “make some motion and take a chance to win a prize”. When we see Facebook publishing about a chance to win iPhone for the first dozen of company account subscribers or when a car brand registrate you as a participant in contest for Maldives tickets (as long as you buy their cars, of course) - all this is an old good sweepstakes game.
The sweepstakes that is considered as a classic model of such promotion strategy is a well known McDonald's Monopoly game. This lottery is held by the biggest fast food chain all over the world for more than 30 years. The game implies the following: when you purchase something in a restaurant you get a coupon. Coupons value different: some of them are instantly exchanged for food, for example for cheeseburger. Other coupons display the fields of the Monopoly board and if you want to win something valuable you have to collect some property from this board. Obviously for collecting something really worthy you have to buy McDonald's food over and over again.
Starting an article with platitudes is not the best decision but we can't but say that casino software market grows year by year. If you are eager to launch your own casino business you'll have to explore a lot of offers from different gambling developers. Usually there are two ways of gaming project creation: casino software development from scratch - Turnkey casino solution or purchase of ready-to-operate casino solution - White Label software.
So, how to make a right choice? In this article we'll analyze both White Label and Turnkey casino development, as well as advantages and pitfalls of both methods.
In the beginning of 2018, the most popular participants of the gambling industry gathered in London for the largest event in the iGaming world – the ICE exhibition. The slot games developer Mascot Gaming was no exception – the company's staff also visited the legendary exhibition. In addition to holding lots of important meetings with current and potential customers and partners, we carefully studied the products of the leading game developers and compiled our list of trends in the casino game development for 2018.