More and more operators nowadays decide to stand out from the crowd with exclusive content. It is definitely a winning strategy as it increases players retention. But what if small or middle-sized operators have no budget on it? Indeed, developing unique titles can take hundreds of thousands of dollars! A way out will be to partner with independent game studios.
Ice London 2020 proved there's a great demand in such a partnership. In the article for CalvinAyre.com Mascot Gaming's CTO Dmitriy Malyshev reasons about bespoke games and takes the floor to talk about which key factors influence a game's attractiveness for players: