Bespoke games from independent game studios is a win-win for operators

How to make your game portfolio stand out

More and more operators nowadays decide to stand out from the crowd with exclusive content. It is definitely a winning strategy as it increases players retention. But what if small or middle-sized operators have no budget on it? Indeed, developing unique titles can take hundreds of thousands of dollars! A way out will be to partner with independent game studios.

Ice London 2020 proved there's a great demand in such a partnership. In the article for Mascot Gaming's CTO Dmitriy Malyshev reasons about bespoke games and takes the floor to talk about which key factors influence a game's attractiveness for players:


Mascot Gaming
Stand S78
14 – 18 Nov, 2022