Behind the Magic: Margarita Malysheva on Marketing Mascot Gaming`s Unique Vision

Building a marketing strategy from scratch may sound overwhelming — especially in a highly competitive industry like iGaming. How do you create a product that not only launches successfully but also earns recognition worldwide? In this exclusive interview, Margarita Malysheva, Head of Marketing at Mascot Gaming, shares the step-by-step approach her team takes with every game — from defining the concept and positioning to crafting campaigns that resonate across different markets. Discover why “standing out” is more than a goal for Mascot Gaming — it’s the foundation of the entire strategy.

Read the full interview